Background

Overview of AggieWorks Products

<aside> 🐮 AggieExchange (link to website) AggieExchange is the trusted online marketplace exclusively for UC Davis students. Whether you're looking for something specific or have something to sell, our platform allows you to connect with fellow Aggies to ensure every exchange is safe, secure, and in tune with the campus community.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/d05591ef-4160-4224-9213-6ee1a909c33c/clublyblack.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/d05591ef-4160-4224-9213-6ee1a909c33c/clublyblack.png" width="40px" /> Clubly (link to Figma prototype*) ****Explore UC Davis clubs effortlessly with Clubly. Our platform enables quick and easy discovery of all the student organizations that our campus has to offer, connecting you to the communities that align with your interests in seconds.

*Please note: this is just a prototype. You will not be able to perform certain actions, so use this to get a general feel of the product and functionality.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/f053b3e4-0cf0-4398-a825-259127dafd55/circleRoomU.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/f053b3e4-0cf0-4398-a825-259127dafd55/circleRoomU.svg" width="40px" /> RoomU (link to landing page with downloads links) RoomU simplifies the roommate search. Designed exclusively for UC Davis students, our platform emphasizes safety and compatibility. Discover fellow Aggies who match your lifestyle and preferences, ensuring that every match feels just right.

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Prompt

Your challenge is to develop a marketing strategy and campaign for AggieExchange, Clubly, or RoomU. Prepare a slide deck that addresses the following:

1. Go-to-Market Strategy (3 slides)

Outline a high-level Go-to-Market (GTM) strategy for your chosen product. This will consist of three components

• Market Segmentation: Identify a potential target audience and justify your reasoning. You can create a user persona to help visualize your segment.
• Value Proposition: Write a one liner that communicates the products’ benefits and brand value to the customer.
• Distribution Strategy: Describe what channels or mediums (e.g., social media, email, events) you will use get your product in the hands of your target audience and why.

2. Marketing Campaign (3-5 slides)

Design a specific marketing campaign to promote the launch of the your product. Include the following in your proposal:

• Storytelling: Describe the overarching theme or idea behind the campaign.
• Timeline: List the specific tasks that need to be done and a general timeline for them
• Copywriting Sample: Develop a short promotional copy (< 100 words) highlighting your product positioning that could be used for a specific channel of your choosing.
• Campaign Analysis: Define what key performance metrics (KPIs) you would use to determine your campaign’s success and how you would track them.

3. Optional Visual (1 Slide)

Sketch or mock up a basic visual to accompany your creative sample promotional copy. This can be a simple graphic, infographic, or any visual element you think would enhance the campaign. This section is optional.