Prompt

Design an Instagram graphic promoting an app of your choosing. The graphic should have multiple (3+) slides and should be intended to be posted on the company’s Instagram account during a launch of the app.

Your graphic should clearly communicate the value proposition of the app and its key features or benefits. Please include a visual element (e.g. the UI of the app) beyond just text.

The graphic should have a 1:1 ratio.

Criteria

Your goal for the take-home is to demonstrate the ability to work within existing brand guidelines while retaining creativity. ****

Here’s a breakdown of what we’re assessing for the take-home:

1. Visual Design and Creativity: Is the graphic visually appealing and clean? Does the graphic follow design best practices and principles? Is it eye catching and unique?
   1. The graphic should demonstrate strong understanding of branding, typography, color theory, and layout design.
2. Clarity: Is the messaging clear and concise? Do you use simple and easy-to-understand language to explain the app’s value to students?
3. Audience: Does your design appeal to the target audience’s preferences and needs? Consider demographics, interests, and behaviors.
4. Branding: Does the design adhere to the app’s branding guidelines, including its color scheme, typography, and logo usage?

Deliverables

1. Your final graphics

Please download your graphic in PNG or PDF format, upload it to Google Drive, and submit a publicly accessible link in your application.

2. Your design file

Include your original design file. You’re welcome to use any graphic design tools/software (e.g. Adobe Creative Suite, Figma, etc.) you are comfortable with to complete your take-home!