Background

AggieWorks develops multiple software products to enhance the UC Davis student experience.

Prompt

As a product marketer, a key aspect of your role involves understanding needs, motivations, and pain points of your target audience. Then, translating those insights into clear product positioning and messaging, and coming up with creative solutions to acquire users.

Your challenge is to select an existing AggieWorks product and develop a slide deck based on the current state of the product. You should identify opportunities for growth and prioritize unique go-to-market strategies to drive user adoption.

AggieWorks Products

Take-Home assignments vary depending on your product of choice.

Clubly

Moober

Deliverables & Submission

Create a slide deck (max 12 slides) walking through your project. You’re welcome to use any presentation software (e.g. Google Slides, Figma, etc.) to create your slide deck.

Please download your slide deck in PDF format, upload it to Google Drive, and submit a publicly accessible link in your application.

Criteria

The purpose of this take-home is to evaluate your reasoning and thought process for your product marketing strategies. There are no right answers, but it is recommended to be thorough with your explanations.

Here’s a breakdown of what we’re assessing for the take-home:

  1. Clarity and Cohesiveness: How well do you communicate your ideas? Can we understand your thought process, marketing proposals, and approach to challenges?
  2. Innovation and Creativity: How unique are your campaign themes and ideas?
  3. Strategic Thinking: Does your marketing campaign and GTM strategy properly align with the product’s objectives and target audience?
  4. Attention to Detail: How thorough are you in covering all aspects of the assignment? Are you thinking deeply about the product and each component of your marketing proposal?
  5. Data: How are you using data based on the status of the product to make critical decisions?