Background

Overview of AggieWorks Products

<aside>

1. Expresso: a mentorship and professional development platform
2. Moober: a carpooling and uber splitting platform
   1. For applicants that choose Moober, focus on researching either the carpooling OR uber splitting feature for the take-home–not both
3. RoomU: a roommate matchmaking platform
4. Cattlelog: a class discovery and professor comparison platform
5. Clubly: a club discovery and management platform </aside>

Prompt

As a product manager, a key aspect of your role involves analyzing user pain points, identifying growth opportunities with current products, and ideating ways to improve them.

Your challenge is to select an existing AggieWorks product and develop a slide deck that effectively highlights the potential pain points experienced by users, prioritizing them to inform potential enhancements and strategic decisions for the product's development. In your slide deck, you will suggest one key feature that you think will help mitigate the pain points of users, and improve the product at achieving its core mission.

Please prepare a slide deck that addresses the following:

1. Introduction

• Introduce your chosen AggieWorks product with a one-liner that, in your own words, addresses what it is and what value it has.
• Define a product vision based on the product’s value and the long-term impact it will make (example of Airbnb’s product vision: “anyone can belong anywhere”)

2. Users (1-3 Slides)

• Identify the different sides of the marketplace (example: Moober has drivers and riders). What problem does the product address for every side of the marketplace?
• Segment the product’s existing user base based on key characteristics (examples could include: year in college, experience level, income level). Feel free to choose one side of the marketplace for this (e.g riders).

3. Pain Points (1-3 slides)

• Based on your research on your chosen product, identify 3 pain points that are not currently addressed by the product. For each, provide brief context of the pain point, who it impacts and why it’s important.

4. Improvements (1-4 slides)

• Choose one of your 3 paint points to focus on and explain your reasoning on why/how you prioritized this pain point over others (examples could include: number of people affected, frequency or severity of the pain point, product vision, etc.)
• Brainstorm one feature/functionality as a potential solution to the pain point you have chosen. Explain your reasoning on why/how you prioritized this solution over other potential ones (examples could include: impact, product vision, etc.)
• Illustrate your chosen feature/functionality above with notes and one or multiple wireframes. Your answer should outline how your solution will work, what it’ll look like, and (if applicable) why it would work better than other potential solutions.