Background

The Business Development role in AggieWorks owns a product’s growth. This means they are responsible for the initial customer acquisition (0 → 50 users, 50 → 500 users, etc.) and maintaining active relationships with existing users.

For context, this role works closely ****with two major players within the product team:

• Product Manager - this person is responsible for handling the needs of the product and it’s team. They set priorities that guide the team on what direction to move in, taking data from the current requirements of the market and the team’s capabilities.
• Product Marketing Manager - this person will be your best friend on the team. They are responsible the strategies to present this product to the market and support the growth of the product.

Our Products and Your Role

AggieWorks operates like a startup in many ways. Paul Graham famously said to grow a product, you have to “do things that don’t scale.”

Product

Example Responsibilities

<aside> 🐮 AggieExchange (link to website) AggieExchange is the trusted online marketplace exclusively for UC Davis students. Whether you're looking for something specific or have something to sell, our platform allows you to connect with fellow Aggies to ensure every exchange is safe, secure, and in tune with the campus community.

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• Finding UC Davis students who fit the target seller profile (interested in creating a crafts business, thrifters/clothing resellers, graduating seniors with furniture, etc) and helping them make their first sale on the platform
• Working with the Product Marketing Manager on a 3-week campaign to maintain a live physical board of AggieExchange products in the Quad to increase visibility

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/d05591ef-4160-4224-9213-6ee1a909c33c/clublyblack.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/d05591ef-4160-4224-9213-6ee1a909c33c/clublyblack.png" width="40px" /> Clubly (link to Figma prototype*) ****Explore UC Davis clubs effortlessly with Clubly. Our platform enables quick and easy discovery of all the student organizations that our campus has to offer, connecting you to the communities that align with your interests in seconds.

*Please note: this is just a prototype. You will not be able to perform certain actions, so use this to get a general feel of the product and functionality.

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• Connecting with board members of small, interesting UC Davis clubs and helping them get seen by more students by curating their Clubly profile
• Working with the Product Marketing Manager on a campaign to table at the dining commons, giving freshman personalized club recommendations based on their interests using Clubly

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/f053b3e4-0cf0-4398-a825-259127dafd55/circleRoomU.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/c0b4ea58-249e-44f7-9648-1eea7064c4c0/f053b3e4-0cf0-4398-a825-259127dafd55/circleRoomU.svg" width="40px" /> RoomU (link to landing page with downloads links) RoomU simplifies the roommate search. Designed exclusively for UC Davis students, our platform emphasizes safety and compatibility. Discover fellow Aggies who match your lifestyle and preferences, ensuring that every match feels just right.

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• Creating a lead generation strategy for students that are looking for roommates and building relationship with qualified prospects to onboard them directly on the app
• Working with the Product Marketing Manager to create a launch party event to meet potential users of the platform and learn what they’re looking for in a roommate

Read more about how winning startups acquired their first 1,000 users →

Prompt

Record a short Loom video qualifying a lead for an AggieWorks product and develop a tailored pitch based on the lead’s profile.

Definitions

• Lead: A person who could be a customer/user.
• Lead qualification: The process of determining how likely a lead is to ultimately turn into a customer/user. Qualified leads are leads that have been determined to have a good chance at converting into customers.

Task

1. Find a potential customer/user (lead) for either of the following products. Feel free to utilize social media, Discord, DavisWiki, or any other channel to source your lead.
   1. AggieExchange → someone who would be interested in selling on the platform
   2. Clubly → a club that would benefit from Clubly’s search functionality
2. Record a Loom video (max 5 minutes) detailing:
   1. Your analysis of why they could be a future customer and their benefit from using the product (lead qualification) and how/where you found this lead
   2. a pitch to the club/person/business about why they should use the product (using the evidences from your analysis)